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Schitterende reclame over falen van Nike


Het sportmerk Nike heeft over het algemeen fantastische reclames. En deze reclame met oud-basketballer Michael Jordan in de hoofdrol is ook weer z’n reclame. In de reclame staat falen centraal, want je moet eerst falen voordat je slaagt. Of zoals Michael Jordan in de reclame vertelt: “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” 

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